Top Amazon Affiliate Websites That Are Absolutely
Killing It
If you’ve ever Googled something like “best noise-cancelling headphones” or “top travel backpacks,” chances are you’ve landed on a website that’s part of the Amazon Associates program. That’s right—Amazon’s affiliate program is one of the biggest and most popular out there. It’s simple: people write content, add links to Amazon products, and earn a commission when someone clicks and buys. Not rocket science, but not child’s play either.
So, who’s actually doing it well?
Like, really well? Below, we’re diving into some of the top Amazon affiliate
websites that have pretty much mastered the game.
1.
Wirecutter
Let’s kick things off with the big
name. Wirecutter, which is now owned by The New York Times, is basically
the gold standard when it comes to affiliate-driven content. These guys don’t
just throw up product lists and hope for the best. No. They actually test
stuff—like, really test it. We’re talking months of research, side-by-side
comparisons, interviews with experts... the whole nine yards.
The result? Super trustworthy
reviews. And with Amazon links baked right in, you better believe they’re
pulling in serious affiliate revenue.
2.
TechRadar
You want tech reviews? TechRadar
has you covered. From smartphones to gaming laptops to smart home gadgets,
they’ve been cranking out quality content for years. And every article is
sprinkled—no, infused—with Amazon links.
Their strategy? Volume and
authority. They pump out loads of content, rank well in Google, and give you just
enough useful info to click that shiny “Buy on Amazon” button. It’s a machine,
and it works.
3.
The Strategist (by New York Magazine)
Okay, this one’s a little more
lifestyle-focused. The Strategist curates shopping guides that feel more
like conversations with your cool, slightly-too-online friend than traditional
product reviews. “Stylish raincoats under $100”? “Best pillows, according to
people who really care about pillows”? It’s quirky, fun, and persuasive.
They mix in Amazon affiliate links
alongside links to other retailers, but let’s be real—Amazon is usually the
go-to. And it works, because the tone is approachable and weirdly addictive.
4.
OutdoorGearLab
If you’re into hiking, camping, or
anything outdoorsy, you might’ve stumbled across OutdoorGearLab. And if
you haven’t? Bookmark it. They specialize in in-depth, highly analytical
reviews of outdoor gear—like backpacks, hiking boots, climbing ropes, that sort
of thing.
Their reviews are long. Like, really
long. Charts, scoring systems, pros and cons... it’s thorough, and clearly
written by people who know their stuff. Amazon affiliate links are
strategically placed throughout. Not in your face, just... there. Waiting.
5.
BabyGearLab
Yep, it’s from the same folks who
run OutdoorGearLab. BabyGearLab brings that same thorough,
research-heavy vibe to baby products. Think strollers, car seats, diapers. It’s
a niche that’s perfect for affiliate marketing because new parents are
constantly Googling for “best whatever for newborn.”
And let’s face it—when it comes to
your baby, you’re not just buying the cheapest thing. You want the best.
So when these guys say “we tested 17 strollers,” you listen. Then you click.
Then you buy.
6.
Tom’s Guide
Another big player in the tech
niche, Tom’s Guide does product reviews, how-tos, and buying guides. The
content is clear, well-organized, and SEO-optimized like nobody’s business.
They’re experts at doing roundups
like “Best TVs under $500” or “Top gaming monitors in 2025.” These kinds of
posts are affiliate goldmines—high search volume, high buyer intent, and lots
of opportunities to link to Amazon. It’s clean, effective, and it converts.
7.
This Is Why I’m Broke
Let’s throw a wildcard into the mix.
This Is Why I’m Broke is kind of a novelty site. It showcases weird, funny,
and sometimes completely unnecessary products. Think pizza onesies, Star Wars
toasters, LED toilet lights. You know, essential stuff.
It’s not your typical affiliate
site, but it works because of the sheer entertainment factor. You go there just
to scroll. And then you click something because hey—it’s hilarious. And it’s on Amazon. Of course it is.
8.
Lucie’s List
Lucie’s List is another baby-focused site, but with more of a “mom
friend” vibe. It was started by a real mom who wanted to help other moms wade
through the chaos of baby products. The tone is personal, relatable, and
sprinkled with humor.
It’s heavy on content, light on
salesy pressure. But the Amazon links are there, and readers trust them
because, honestly, it doesn’t feel like a cash grab. It feels like advice from
someone who’s been there.
Why
These Sites Succeed
So what makes these sites stand out?
A few things:
- Quality Content:
First and foremost, they provide actual value. No fluff.
- Trust:
Readers believe what they’re saying. Whether it’s because of testing,
tone, or transparency.
- SEO Savvy:
They know how to rank in Google. Keywords, backlinks, site speed—all that
technical stuff is locked down.
- Affiliate Integration:
They don’t shove Amazon links in your face. They place them naturally.
Seamlessly.
FAQs
Q: Can I start an Amazon affiliate
site in 2025?
Yes, absolutely. The Amazon Associates program is still open to new signups.
It’s competitive, but totally doable if you’re committed to building good
content.
Q: How much money do these sites
make?
It varies wildly. Some earn a few hundred bucks a month, others pull in six or
even seven figures annually. Sites like Wirecutter are reportedly making
millions.
Q: Do I need a blog to become an
Amazon affiliate?
Not technically. You can use YouTube, Instagram, even email newsletters. But a
blog gives you the most control and the best chance at long-term growth.
Q: Is affiliate marketing passive
income?
Yes and no. Once you’ve got content ranking, it can be passive. But
you’ll need to keep updating content, checking links, and staying on top of
trends.
Final
Thoughts
Here’s the deal—affiliate marketing
isn’t a get-rich-quick scheme. But when it’s done right? It’s powerful. The top
Amazon affiliate sites out there didn’t get lucky. They put in the work. They
tested, wrote, optimized, rewrote, and kept going.
Whether you’re looking to start your
own site or just curious about how the big dogs play the game, these examples
are a masterclass. Study them. Learn from them. And maybe, one day, your site
will be on a list like this.